Ami Schaheera: Fashion Valet for Downy Parfum Collection

I bet you've already heard about the collaboration between Fashion Valet's director and Downy Parfume fabric softener? Before the famous style icon Vivy Yusoff of Fashion Valet went into labour, she was able to design with the help of FV team about 14 pieces exclusively for Downy Parfume, a collection that represents the scent of Mystique, Downy's latest product. Mystique, a new variant inspired by the romance and mystery of Paris at midnight; exudes a luxurious perfume scent that surrounds its user with an aura of mystery that will draw others to you.

Downy Parfum Mystique is a creation of evocative and sensorial oriental spicy floral scent. Its heady fresh topnote of grapefruit, apricot and luscious red fruit develops to a delicate floral bouquet of French Lily

and Osmanthus, skilfully blended with sweet Tonka and creamy powdery Vanilla notes. The background is

rich Amber notes, airy Musks and precious Woods woven together with a mosaic of aromatic, intriguing

and playful spices. The delicate blend brings indulgent fabric experiences that lift the senses. Packaged

in elegant black, Downy Parfum Mystique appeals to both the fragrance connoisseur and the everyday consumer.

Above are the sketches of the designs before it came to life. Let's check out the runway shots shall we? :)

“A fabulous outfit is not complete without a beautiful scent. Downy Parfum Mystique is so attractive that

it inspires me. I was thrilled to be given the opportunity to team up with Downy to create a collection that

evokes the senses,” said Vivy Yusof, Managing Director of FashionValet.

“Ask me for my definition of mystique, what naturally comes to my mind is – sophistication, luxury, and

the delicate intertwining of black and gold. All these are fabricated into practical and wearable pieces,

especially for women who care for their clothes,” Vivy Yusof further added.

Exquisitely presented by FashionValet, the Downy Mystique Collection consists of 14 key pieces. These

pieces are wardrobe staples, from urban chic to elegant sophisticated pieces that can be cultivated into

multiple looks. Through the clever use of fine materials such as chiffon and georgette, pleats, loose cut

or gold buttons, the collection encapsulates the essence of luxury and mystery that is Downy Parfum

Mystique. The stylish yet functional collection will be officially made available to consumers starting earlySeptember at FashionValet’s website.

Which one is your favorites? Mine has got to be the brown wrap maxi dress, love the simplicity of the whole collection. All the tiny lil details makes the black & gold ensemble stand out even more.

Friends at the event, AidaSue of Lipstiq.com, Kim Leow of FV & my date of the day Wartea.

Love these photos Kim took of us! Me & Sabrina, Shea & Sabrina's friend :)

With Wartea, Delia & Fiena ♥

In conjunction of the black & gold theme, I wore a glitter scarf from Eiliya Boutique, a jumpsuit with House of Holland crop top. And helllo acne! Heh.. Ooh anyways! The launch also marked the kick-off of FashionValet for Downy Parfum Collection consumer contest. As simple as spending a minimum of RM20 and above on Downy Parfum Mystique, the limited edition 14-piece collection from FashionValet worth RM4,000 could be yours! Can’t wait to spice up your wardrobe? Visit participating stores and roadshows starting from now until 31 for this exclusive collection.

The new Downy Parfum Mystique is now available at all major retail outlets. Recommended Retail Price is

RM5.85 for 370ML, RM10.90 for 900ML and RM20.90 for 1.8L. To find out more about the collection and the contest, visit www.fashionvalet.com.