Eversince I know the meaning of wearing denim for everyday casual wear when I was a kid, LEVI's is the first brand that would pop on my mind as the leading and most memorable denim line ever created. After decades that thought has not changed since. I am in awe on how Levi's has managed to become a staple product in every single men & women's wardrobe all over the world, my first Levi's that I bought with my own money during my teen years was a pair of skinnies and it's still as good now as it was the first time I bought it, albeit getting that worn out look after a few (hundred) washes ;)
My first Levi's is probably one of the most worn jeans, to class to dates and to casual family hour. It has seen me grow, literally because now I can not fit into it anymore! But memory remains and I think I still have it at my mom's house and there's no way I'm gonna give it up. I'd probably pass it down to my kids in the future, pretty sure Levi's will still be trendy and just as awesome as it was in 1800, now and in the future.
Unlike other denim brands, Levi's has also come up with Levi’s® Curve ID which utilises a unique, customised fit system focusing on a woman’s shape and proportions, not her size. The Levi’s® brand designers studied body scans of more than 60,000 women to develop custom fits based on the difference between the measurement of a woman’s hip and seat–the greater the difference, the more curvy the body–
and include:
Slight Curve – Gracefully Straight
Slight Curve is designed to define a woman’s waist while accentuating her curves. If jeans fit in the hips and thighs but are too tight in the waist, a woman should try the Slight Curve.
Demi Curve – Elegantly Hourglass
Demi Curve is designed to flatter a woman’s waist while smoothing her shape. If jeans usually fit in the waist but don’t flatter the figure, a woman should try the Demi Curve.
Bold Curve – Beautifully Curvy
Bold Curve is designed to hug the waist without gapping or pulling. If jeans fit in the hips and thighs but gap in the back, a woman should try the Bold Curve.
I went to get measured at a Levi's store last year and found out that I'm actually Demi Curve, at a glance I thought I was actually Slight Curve but hey turns out I have more curve after all.